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About Us
  Rick Machado Livestock, is an extensive and diverse business located throughout the Western United States.
The operations include livestock auctioneering and consulting, cattle and horse operations, and brokerage services.

Rick was born and raised in Arroyo Grande, California. He began auctioneering over 35 years ago, and today he has
become a preeminent and world-class talent in his field. Rick was inspired and influenced by his father, a local
fundraising auctioneer, who worked in the livestock transportation business all of his life.  His father encouraged him
to pursue his unique auctioneering gift from a young age and make it part of his life’s work.

After graduating from high school, Rick attended Missouri Auction School in Kansas City where he honed his skills and
launched his professional auctioneering career.  A self-motivated individual with a strong work ethic, Rick quickly
became a favorite choice of numerous Central California Livestock Auctions who recognized his ability.  In 1999, Rick
achieved the distinguished and ultimate honor — the World Champion Livestock Auctioneer, while competing in
Asheville, North Carolina. Today he travels across the nation headlining many of the country’s leading purebred cattle
and respected horse auctions. 

His passion as a cattleman and love for the business has served to cultivate and strengthen his knowledge and
expertise in all facets of the industry. Rick successfully runs his own cow-calf, stocker and feeder ventures, as well
as owning and operating an acclaimed American Quarter Horse breeding program. Rick created and hosts the “Main
Event,” a prestigious horse sale in Paso Robles, California, which is held every November.

In addition, Rick has been part of the Western Video Market team since 1991, and serves as the lead auctioneer and
cattle representative for the company.  Each year Western Video Market promotes and sells over a half a million
head of cattle throughout the West.

Rick’s years of experience, deep product knowledge and marketing expertise have created the strong foundation upon
which Rick Machado Livestock is built, distinguishing him as one of the most preferred and admired consultants in the

Rick, his wife Jill, and their son Jack, reside in Shandon, California.
Rick Machado Livestock
1710 E Centre Street • Shandon, CA 93461
Cell: 805-501-3210 :: Fax: 805-221-5785 :: Email: rmlivestock@aol.com
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